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Why civic chambers of commerce must benchmark city performance, and how they can start right now.

Urban research into innovation, city performanceCity Benchmarking Data gives chambers of commerce data (numbers!) to measure and influence change in city performance.

Cities are increasingly competing for business performance on a regional, state, national and global level. As the Innovation Economy grows, those cities that identify opportunities and enable their local business to succeed, will build dynamic communities.

Right now some cities have old decaying industries, other cities are over-reliant on service economy, yet other cities have created an economic miracle (for now). In the global financial crisis of recent years, any economic success has glistened more — as economic opportunities have retreated.

Data to enable innovation.

As the centre of community business, and a hub for discussing local economic performance the chamber of commerce needs to be a central resource for innovation. Especially when cash-strapped local government, or in some cases, politically poisonous relationships exist between political partisans.

Often arguments for economic  answers, descend into opinions. And the issue is opinions do not require facts, data or numerical certainty.

That’s where city benchmarking data is important.

Argue the benchmark, not the opinion.

2thinknow City Benchmarking Data™ is a complete benchmark of city performance on 31 economic and community segments. We use 162 city indicators in a standard ‘Single City Data-set’.

Whilst a similar benchmarking exercise with a consulting firm would cost USD $15,000 or $50,000 or even more, we offer chambers of commerce an affordable alternative.

A Single City Data-set for your city fully benchmarked costs only USD $3,900, right now for a complete analysis of your city.

That is only USD $24 per indicator, far lower than the cost of collecting such economic and social data.

What’s included with the Single City Data-set:

Technically, that includes:

  • 31 segments
  • 162 city indicators
  • Average 2+ evidence points for each indicator
  • 31 segment graphs
  • 162 indicator graphs comparing to other cities
  • PowerPoint slide decks for all of the above
  • PDF explanation of all 162 City Indicators & 31 segments
  • Slides for each indicator and each segment.
  • PLUS A 1 page dashboard of city performance.

That’s well over 500 slides, plus a PDF, and Excel data (usable in a database) all ready-to-go.

With all that data ready-to-go, you can quickly argue a cogent rational case for change.

NOW: Select your own cities!

Plus, right now, chambers of commerce can select their own up to 15 comparison set cities. This means you can choose almost any major city to be compared with, or we can recommend the city.

A sub-set of 5 of your 15 comparison cities are used on each graph, as comparative benchmarks.

So if you are competing against another city for business and economic opportunities, now you have metrics to show your performance.

More importantly, the segmented approach to innovation removes innovation from being a concept.

Why is City Benchmarking Data so needed now?

Most statistics are national. Almost all ‘free’ data on the internet is national. And the city data you can find will not be accurate or checked. And the city data also may not be current. And then you have to translate the raw data into something meaningful.

And it still does not tell you how well you are doing against other cities.

All 2thinknow City Benchmarking Data is standardized across multiple cities, even though you only pay for your city.

The established independent city data program.

And the program started first beta release in 2008, from data collected in 2005, so the City Benchmarking Data program by 2thinkow is well established. Whereas other economic city data programs have not yet commenced.

2thinknow City Benchmarking Data is totally independent of global organizational politics. Many governmental city data programs are impacted negatively by political interests, and beholden to various national or organizational interests.

Start today.

City chambers of commerce exist, in most cases, to create economic and networking opportunities for local business.

To find the economic and social opportunities of the innovation economy, you will need the latest city data. That’s what 2thinknow City Benchmarking Data offers your city and local business.

All for USD $3,900, fixed price all inclusive, full and comprehensive benchmarking.

Contact us — and measure your city today.

Do not miss the economic opportunities of the Innovation Economy in 2011 and beyond!