Measuring cities and regions, by 31 industry and community master segments.
City Benchmarking Data measure, and compare city and regional population centers by 31 master segments.
Architecture & Planning
Basics (Utilities, Food Supply, Water)
Commerce & Finance
Cultural Exchange, Travel & Tourism
Diplomacy & Trade
Education & Universities
Environment & Nature
Government & Politics
Health & Medicine
Industry & Manufacturing
Information, Media & Publishing
Labour, Employment & Workforce
Law & Governance
Logistics, Freight & Ports
Mobility, Autos, Cycling & Transport
Military & Defence
Music & Performance
People & Population
Retail & Shopping
Spirituality, Religion & Charities
Sports & Fitness
Start-ups & Entrepreneurs
Technology & Communications
Usages of Segment Reporting.
Master segments are used by customers for management reports, cross-silo innovation, client intelligence, investment decisions, planning and strategic thinking about cities, regions and markets.
Customer Usage Examples. Location of plant and equipment in European cities (selected indicators from 12 segments), costs of doing business in Asian Cities (8 segments), most likely emerging cities to succeed with start-ups, regional improvement plans (6-9 segments for regional areas) and most overlooked overseas visitors marketing destinations (5-11 segments).
The 31 Master segments (e.g. Information, Media & Publishing, Technology & Communications, Industry & Manufacturing) can also be reported as Micro-segments (e.g. Book Industry, Mobile Devices, Beer Brewing).
Each segment is based on Best Available Data at the location City indicator level, and is an affordable outsourced way for our clients to understand and compare global locations — as the basis for their analysis, client research and reporting.
‘Drill down’ to City Indicators.
Each of these 31 industry and community segment is is made up of 5-30 City Indicators both Standard & Custom.
Standard: In total there are 162 Standard City Indicators,the basis for analysis in the Innovation Cities Program and Index. These are compound indicators.
Custom: Hundreds of custom indicators that focus on single data points regarding a city. This is increasing all the time, based on customer feedback and requests.
‘Drill-up’ summary of segments.
For city rankings and innovation modeling these 31 segments can be summarised into the headline 3 factors: Cultural Assets, Human Infrastructure and Networked Markets.
Segments can also be reported from the view of Change Trends, for those seeking to understand the future.
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