2thinknow’s unique process is included in each single indicator of data our customers purchase.
This unique process gives customers the certainty of choosing current best available data in their choice of format, at the same flat price.
5 Phase Process
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1. Extensive ResearchBackground research into measuring city/regional centre performance, capabilities and market characteristics, using: |
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2. Indicator DesignFor each indicator, we identify potential data sources, approaches, big ideas and bodies of theory are examined and defined by our analysts to meet customer needs. e.g. How should we define Meal Affordability? Should it be bistro prices or prices of a sandwich and coffee? What is the price of a Subway Sub? How do we deal fairly with cities where sandwiches are not eaten? Available data sources are examined, analysed, and the best available evidence for indicator defined. |
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3. Data CollectionBest available data as evidence is collected for each indicator and each location, from multiple sources per indicator, by 2thinknow’s specially trained graduate analysts. All evidence is fully-sourced on each slide, report or spreadsheet. Data is pre-scored based on this evidence using our proprietary 2thinknow process and defined performance bands. |
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4. Spot ReviewBy default, standard indicators data is reviewed and updated annually. Custom Indicators are reviewed based on demand. Each review upgrades data quality and increases data points on the indicator. Ad-hoc reviews are also instigated based on your client needs, and changing current events. Annual reviews coincide with the release of annual Index city rankings as seen in major news media globally. |
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5. Benchmark ScoreEvidence collected and resulting scores is reviewed and standardized, by a senior analyst using algorithms and a process to distribute the scores across curve. Data and scores are checked 3 different methods in our special 2thinknow process. Your data is thus given a standardized benchmark score across locations and markets regionally and globally (even if you only purchase a few locations). This ensures 2thinknow’s you can accurately compare locations and is truly global and up-to-date for your selected locations. |
Qualities of the 2thinknow Method
Here is why data produced with the 2thinknow method better suits your needs.
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| Global Any City Anywhere.Performance data on any city. Choose from a list of all the world’s urban population centres. Comparative performance data you can’t get anywhere else. | Actual PerformanceMetrics for actual city performance.Compare actual city performance. Compare across cultures, nations, regions, borders. Use the city indicators you choose. Independently assessed by 2thinknow analysts, then triple-checked. | LatestCurrent recent evidence.Data is independently collated and assessed by 2thinknow analysts. Our analysts use innovative approaches, and modern sources, from web 2.0 sites and print which we shape into supporting evidence. | FlexibleAffordable formats, many uses.You receive licenses to the scoring data, evidence, graphs, slides in many formats. Each format is ready-to-go and far cheaper than doing it yourself. | StandardFully standardized benchmarks.Each city is measured by Indicators. Each indicator is designed on Key Performance Indicator [KPI] and benchmarking principles familiar to business. |













