2thinknow’s unique process is included in each single indicator of data our clients purchase.
2thinknow City Benchmarking Data allows you to answers the questions of “how does this city or market really perform? Where are the opportunities or threats, at a location level? Which cities are best for my strategy? How can my location be made more nationally, regionally or globally competitive?”
IN BRIEF: The unique 2thinknow process is the same & included in each indicator your purchase. Our unique process is designed across 31 segments and 100s of indicators, globally standardized across many locations. This unique process gives our clients the certainty of choosing current best available data in their choice of format, at the same flat price.
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Commercial Research.
Background research into measuring city/regional centre performance, capabilities and market characteristics, using: Quantitative (‘hard numbers’) research such as population demographics, GINI or GDP per capita.) Qualitative research (‘soft measures’) such as public art museums or sports fanaticism. Thought Leaders. A mix of commercial innovators and fresh academic thinking in each field. Social Research. Proprietary 2thinknow open network process, beyond crowd-sourcing and with the benefit of enhanced certainty for clients. |
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Innovative Indicator Design. For each client indicator, we identify potential data sources, approaches, big ideas and bodies of theory are examined and defined by our multi-functional analyst teams for clients. e.g. How should we define meal affordability? Should it be bistro prices or prices of a sandwich and coffee? What is the price of a Subway Sub? How do we deal fairly with cities where sandwiches are not eaten? Available indicator level metrics are examined, analysed, and the best available evidence for indicator defined. |
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Collect best available data.
Best available data as evidence is collected for each indicator and each location, from multiple sources per indicator, by 2thinknow’s specially trained graduate analysts. All evidence is fully-sourced on each slide, report or spreadsheet. Data is pre-scored based on this evidence using our proprietary 2thinknow process and defined performance bands. |
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Standardization. Evidence collected and resulting scores is reviewed and standardized, by a senior analyst. Data and scores are checked 3 different methods in our special 2thinknow process. Your data is thus standardized across locations and markets regionally and globally (even if you only purchase a few locations). This ensures 2thinknow’s distribution of scores, is truly global and up-to-date for your selected locations. |
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Review & Recalibrate.
By default, standard indicators data is reviewed and updated annually. Custom Indicators are reviewed based on demand. Each review upgrades data quality and increases data points on the indicator. Ad-hoc reviews are also instigated based on your client needs, and changing current events. Annual reviews coincide with the release of annual Index city rankings. |
Tour: Next > View formats and review data flat pricing.
